U By Emaar

Experiences built around you, For you

The premium luxury hotel group has positioned itself as a choice perfect for business, leisure and group travellers. Bringing together the diverse brands in the Emaar portfolio, U By Emaar unlocks a world of opportunities to create memories and enjoy unique experiences while earning valuable Upoints. A loyalty programme designed around individuals, Upoints can be used to redeem against hotel stays, spa treatments, restaurant experiences and entertainment attractions. The four tiered programme allows members to progressively gain access to a world of privileges, presenting elevated experiences as they move up through each tier, and transforming every moment into a rewarding experience. Experience Dubai’s most rewarding loyalty programme.


Multiple membership tiers to progressively reward members

Upoints can be used as the currency to enjoy experiences

Members earn and redeem Upoints across the world of Emaar